Journal

We build in public.

The real story of turning one product into a lab — the wins, the dead ends, and what we're shipping this week.

Build log / 01 · 5 min read

Repositioning DodoForm as an AI data pipeline

Build log / 02 · 4 min read

Why we picked one beachhead niche first

Build log / 03 · 4 min read

Designing the Dofo feel

Build log / 04 · 6 min read

Prerendering a React SPA so it can actually be read

Build log / 05 · 6 min read

Moving the site from Vercel to Cloudflare Pages

Build log / 06 · 7 min read

Shipping an API key in public without getting burned

Build log / 07 · 5 min read

Why Crabpitch sends only thirty emails a day

Build log / 08 · 6 min read

Building a contact form that files itself

Build log / 09 · 6 min read

Ad-free and offline: how HushBrush is built

Build log / 10 · 5 min read

Four tools in one app instead of four apps

Build log / 11 · 5 min read

Shipping app store art without a design team

Build log / 12 · 6 min read

How we know something actually works